Manage, Monitor, Analyze - SM Tools

With the overwhelming nature of social media...comes a huge array of tools. A review of the top 5 here.

You already know Seesmic - a write-once-post-everywhere tool. My clients use HootSuite - also very well known.

A great Twitter Tool directory...here.

Social Media ROI

Please view the slideshow...class discussion questions:

1. What is meant by 'Social Media is not free'?

2. In addition to rooms bookings, what measurements would be effective for hotels?

3. How should a hotel, with limited resources, decide what SM efforts to make?

4. What role does SM play in offering customer services?

Social Media is Dead. Long Live Social Media ROI

View more presentations from Stefanos Karagos

Facebook on Phones + Delta Facebook Check In

Another step for fully integrated mobile services... Facebook on your phone...just released at the Mobile Expo in Madrid.More info here.

From the Delta Airlines blog....

Informal Gathering - Prep for next Jobs

• For those who have asked - and are interested - we will get together Thursday, March 31 at 10 AM, at school - Salle to be posted.
• The gathering is completely voluntary.

What we will discuss:

• How to understand what qualifications will be needed for future jobs, e.g. Social Media Managers, Mobile Marketing specialists
• How to 'collect' those qualifications while still in school
• How to attract companies/opportunities that may not yet exist

Outcome:

• Clear steps that you can use to help get future jobs, in these new areas of expertise.

Mobile Marketing

Mobile is king - hotels are increasingly finding ways to reach guests, deliver services, cross promote + more using mobile capabilities.

An example from IHG

Assignment for next week...please post by Sunday 9 PM:

Find 2 examples of Local+Social+Mobile - 1 from hospitality; 1 from another industry

• What are the objectives of each campaign
• What social tools are used in each campaign
• How will the results be measured
• Which one do you think is 'smarter', please explain why

Mobile Services Ideas Rating

Please review ALL MBA student ideas - Group A + B - and choose the one you think should be shared at the Think Tank.

Click here to take survey

Group A Blog - each person's blog is linked there.

Please complete the survey by Thursday 9 PM.

Criteria:

• Truly Innovative - new, not just the 'mobilization' of existing services
• Resonates with user - creates an advantage that is useful
• Improves the Travel experience - makes it easier
• Will delight the user - makes it more fun, enjoyable

Thank you.

Influence Marketing MidTerm

Please use http://issuu.com/ and post the answers to the following questions in your blog. This exam should take 1 hour + 15 minutes.

1. In YOUR own words, what is the difference between traditional word-of-mouth marketing and Influence Marketing?

2. Post a link to the article you read, in addition to the Slideshare. Higilight the key quote. How did the article expand your understanding of the assigned presentation? Support - contradict? Please be specific.

3. What is the relationship between communities and your social brand - give your insights for Slide 23.

4. What is the relationship between Klout scores and Influence Marketing? Is a Klout score meaningful?

5. Choose one of the two hotels below:

• Create a SIM action plan
• C;early state your objectives
• Select at least 3 Social Media as tactics (no points for Facebook)
• Show how the selected Social Media have synergies
• Explain why you selected these specific media
• How will you measure the results of the Influence Marketing

Hotel 1 - Aloft Brussels

Hotel 2 - Missoni

Questions 1 thru 4, 15 points each. Question 5 = 40 points.