Google Think - 5 Stages of Travel

Think Tank Assignment

I look forward to your active participation at the Think Tank. If you have not signed up for one of the days, please do so here Your free pass code = MBA.

Details and info are on the blog.

The assignment - choose one of the 5 topics to explore and comment on:

1. Reputation Management + Klout by ReviewPro
2. Dynamically Delivered, personalized content by Avvio
3. Mobile + Social + Augmented Reality = new luxury experience
4. Virtual Walk Throughs - by Trekwireless
5. Tablets/iPads and Future Services by SmartStay

Your analysis on a Slideshare - please post by April 17 - 9 PM

• What will be the impact on customer service expectations of the capabilities presented
• What types of hospitality operations will benefit + how
• What types of services or benefits currently OUTSIDE of a property can be integrated into presented capabilities
• How can a hotel use the capabilities to create digital differentiation - and thus a competitive advantage
• What impressed you the most about the particular topic that you selected.

Please tag your Slideshare

DDiH, Thaink Tank 2011, EMC MBA, Oneglobe

Upload your Slideshare into your blog - use the same tags

Tweet your blog post - use #DDIH to tag

Bonus points for live blogging or Tweeting from the session.

Assignment for Think Tank

I look forward to your active participation at the Think Tank. If you have not signed up for one of the days, please do so here Your free pass code = MBA.

Details and info are on the blog.

The assignment - choose one of the 5 topics to explore and comment on:

1. Reputation Management + Klout by ReviewPro
2. Dynamically Delivered, personalized content by Avvio
3. Mobile + Social + Augmented Reality = new luxury experience
4. Virtual Walk Throughs - by Trekwireless
5. Tablets/iPads and Future Services by SmartStay

Your analysis on a Slideshare - please post by April 17 - 9 PM

• What will be the impact on customer service expectations of the capabilities presented
• What types of hospitality operations will benefit + how
• What types of services or benefits currently OUTSIDE of a property can be integrated into presented capabilities
• How can a hotel use the capabilities to create digital differentiation - and thus a competitive advantage
• What impressed you the most about the particular topic that you selected.

Please tag your Slideshare

DDiH, Thaink Tank 2011, EMC MBA, Oneglobe

Upload your Slideshare into your blog - use the same tags

Tweet your blog post - use #DDIH to tag

Bonus points for live blogging or Tweeting from the session.

Exercise for today's class

Social Rewards + Social Network - Top Guest + Instagram

Social Network + OTA - Expedia + Facebook

1. What customer groups - communities of interest are being targeted

2. What actions are being provoked

3. Are the incentives appropriate

4. Will these campaigns work - yes, why - no, why not

5. Do commercial campaigns change the essential nature of the social network used.

Pot you insights in your blog...teamwork is fine, cross post

Great Visuals + Stats from Hubspot

Transform Your Marketing

View more presentations from HubSpot Internet Marketing

Think Tank Assignment

I look forward to your active participation at the Think Tank. If you have not signed up for one of the days, please do so here Your free pass code = MBA.

Details and info are on the blog.

The assignment - choose one of the 5 topics to explore and comment on:

1. Reputation Management + Klout by ReviewPro
2. Dynamically Delivered, personalized content by Avvio
3. Mobile + Social + Augmented Reality = new luxury experience
4. Virtual Walk Throughs - by Trekwireless
5. Tablets/iPads and Future Services by SmartStay

Your analysis on a Slideshare - please post by April 17 - 9 PM

• What will be the impact on customer service expectations of the capabilities presented
• What types of hospitality operations will benefit + how
• What types of services or benefits currently OUTSIDE of a property can be integrated into presented capabilities
• How can a hotel use the capabilities to create digital differentiation - and thus a competitive advantage
• What impressed you the most about the particular topic that you selected.

Please tag your Slideshare

DDiH, Thaink Tank 2011, EMC MBA, Oneglobe

Upload your Slideshare into your blog - use the same tags

Tweet your blog post - use #DDIH to tag

Bonus points for live blogging or Tweeting from the session.

Last Class Assignment

...and one more presentation tool!

Use a SlideRocket presentation - there is a free version - create a personal recap:

• The concepts that you have explored since since the beginning of the Digital Marketing course
• Which concept/tool/insight had the greatest impact for you
• Which concept/tool will NOT be useful, in your opinion.

Please post by April 3, 9 PM.

Enjoy your seminars in Brussels.

Think Tank - choose your date + sign up here.. Choose 'Special Invitation'. The Digital Development in Hospitality Blog...to keep you up to date, after CMH.

There will be a think Tank Recap assignment - instead of a final exam.