Personal homepage...integrates the various media you are using...is this the CV of the future?
Wednesday, February 9, 2011
Tools - Twitter Management + Personal Dashboard
Timing is everything....a Twitter tool to maximize RTs + replys...Olark
Check In to Save - Mobile Social Rewards
Here is an example of Aloft Hotel Bar's use of Social Rewards via mobile....and a travel press mention here
Research - which bars, hotels or restaurants conducting similar promotions in Europe - France?
- Take screenshots
- Predict success - long term + short term
- Support your argument
Class Discussion Feb 9 - New Breed of VIPs
So much for wealth, looks or talent. Today, a new generation of VIPs is cultivating coolness through the world of social media. Here, ordinary folks can become "influential" overnight depending on the number and kinds of people who follow them on Twitter or comment on their Facebook pages
The discussion questions:
1. Do 'Social Celebraties' devalue or augment the concept of VIP?
2. Do 'Social Celebrities' fit in a hotel's media/marketng plan? Where, how?
3. Are Social Rewards a fad or new CRM/loyalty approaches?
4. What are the risks involved in using 'Social Celebraties as brand advocates?
A news release from Starwood - target = competitors loyal guests.
Choose 1 - have your group present both pro + con of the question - post an outline of your answer in 1 blog, then cross link.
Think Tank Dates - April 15 + 16
Topics:
A one day long think tank to introduce participants to the latest web tools + discuss:
- Impact of Hotel review sites on search engine visibility
- Dynamically delivered offers – personalization of site content
- Augmented Reality + Mobile Apps = the new luxury service expectations
- iPad Apps innovations for meeting planners
- Social Media Influencers as the new VIPs – Klout + ReviewPro
Outcomes::
Participants will preview and discuss emerging web based applications and services that will impact guests expectations, hoteliers’ skills and industry operations.
Participants should feel ‘wowed’, intellectually stimulated and better prepared
for career progress.
The sessions are NOT tech talks ro sales demos. Services presented should support overall concepts
and industry challenges.
Topics + Invited Theme Leaders:
- SmartStay for iPhone, iPad – Tom O’Rourke, O’Rourke Hospitality
- Dynamically Delivered Content Sense Personalized WebAds -http://www.avvio.com/
- Yannis Anastasakis, VP Business Development EMEA
- Augmented Reality + Luxe – Macha Belkov Oneglobe Network
- Review Pro CEO RJ Friedlander
Participants:
May choose attending either Friday or Saturday.
07022011
Wednesday, February 2, 2011
Social Monitoring Follow up survey
Please take a look at the tools you HAVE NOT used...and decide which one you would buy. Click here to take survey
Groupon vs. Google Offers
Groupon is widely known + widely used....but is it good for YOUR business?
Google tried to buy Groupon for 6 Billion dollars, but was refused. So they create Google Offers...an example here. News article here.
The question - should hotels use Google Offers?
- Yes, why
- No, why not
Class Exercise February 2 = Measuring Social Influence
The linked article lists 5 tools to measure social influence. Each team will examine 1 tool and 'influence' the class to buy their specific tool for use in a hotel.
Be sure to use in your pitch
- How the tool can be used to increase brand awareness
- How the hotel can be used to create service differentiation - for influencers
- How the tool can be used to impact revenue
- Why this tool is better than others, mentioned in the article
You have 30 minutes to prepare - the class will select which tool to 'buy' based on your pitch.
Put you pitch out in your blogs.
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