Amazing...Google Art Project
Just for fun....Wordle
Wednesday, February 2, 2011
Social Monitoring Follow up survey
Please take a look at the tools you HAVE NOT used...and decide which one you would buy. Click here to take survey
Groupon vs. Google Offers
Groupon is widely known + widely used....but is it good for YOUR business?
Google tried to buy Groupon for 6 Billion dollars, but was refused. So they create Google Offers...an example here. News article here.
The question - should hotels use Google Offers?
- Yes, why
- No, why not
Class Exercise February 2 = Measuring Social Influence
The linked article lists 5 tools to measure social influence. Each team will examine 1 tool and 'influence' the class to buy their specific tool for use in a hotel.
Be sure to use in your pitch
- How the tool can be used to increase brand awareness
- How the hotel can be used to create service differentiation - for influencers
- How the tool can be used to impact revenue
- Why this tool is better than others, mentioned in the article
You have 30 minutes to prepare - the class will select which tool to 'buy' based on your pitch.
Put you pitch out in your blogs.
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